We tweaked the front page a little bit the other day. The two biggest visual changes were the addition of our new newsletter module and our FaceBook page button, both in a new column on the right side. We also made the new products section a little larger and removed the large random image at the top to cut down on load time.
The newsletter is now being managed by a third party service (not the writing, just the subscribe/unsubscribe capabilities) so it is no longer attached to your customer account. You can sign up for the newsletter without being a customer and unsubscribe at any time by clicking on the link in the message itself, instead of logging into your account to change it.
Something else we changed is our little mission statement on the front page. We added some wording we thought was necessary to reflect the direction we have been taking Onetribe over the past several years. It now reads (with the addition in bold) “We are an eco-friendly, socially responsible artisan jewelry company specializing in small run & one of a kind natural jewelry for individuals with traditional stretched ear lobe, lip and other perforations.” We frequently get asked why we don’t have this or that, when we’re going to “get” something or why we didn’t make ‘x’ size. Well, it’s because we make virtually everything on the site one piece at a time with our own hands and we don’t carry a huge stock.
We work small runs of material into jewelry – it may be one stone or 25lbs, one specific piece of wood, a limited edition design. All of the materials we work are finite in their existence, and each is unique – we feel those characteristics lend themselves to a less mass produced method of creating jewelry where we are able to pay more attention to each piece and be more selective about what we make. There are some styles that we continue to reproduce because they’re popular, and let’s face it, we’ve got to pay the bills. But we are also very focused on keeping things unique and interesting, and we have been doing more smaller runs of neat items, exclusive designs where we only make one run, and sometimes completely unique one-offs. And of course much of our custom work is 100% one-off as well.
Pondering New Products
We are working on some new products to release before the holiday season, namely some items for those without stretched lobes. Regular sized earrings, and some nice pendants. Technically some of it is outside of the scope of what we say we do here (although let’s be honest, we’re artists, not “plug makers,” we do what we want!), but we are going to be utilizing all of our waste/scraps/seconds and broken pieces and turning them into things people can wear. Really like that hanging style but can’t wear it in your ears? How about a pendant? Love that stone? We can make earrings from it. Gift for mom or the girlfriend? We can do that, and I think we should, especially if it means we’re continuing our mission of utilizing materials to create as little waste as possible. Our focus is piercings but I don’t think we have to discriminate against who we decorate if everyone gains in the end, do you?


































